We are Winkl
The influencer marketing ecosystem you need to run impactful campaigns
Over the last few years, influencer marketing campaigns have been managed by agencies. These campaigns are run manually on emails, phone calls and excel sheets. And they work just fine, to an extent. The problem arises when these campaigns need to be scaled and repeated frequently. That is when shit hits the fan and things fall apart.
If for a moment we step back and break down the campaign execution process, it comprises more than 90% of redundant tasks that can be automated. From shortlisting influencers, content briefs, reminders, payments, and performance tracking. By simply automating these tasks, campaigns are more impactful and save a lot of time.
This is what Winkl has set out to do. We believe that by leveraging technology, influencer marketing can become highly repeatable and scalable for advertisers of all sizes.
Kritya is a lifestyle blogger and is passionate about influencer marketing. She prides herself on her negotiation skills.